ABOUT US

Founded in 1970 in Denizli, Efe Kolonyaları was born from Hüseyin Gökpınar’s desire to preserve the freshness and elegance of traditional Turkish cologne. Since then, it has continued to grow as a family tradition and a symbol of quality.

Established entirely with local capital, our journey has evolved over the years into a well-rooted and trusted brand. In 2002, our company embraced a new corporate identity under the name Efe Kozmetik Sanayi ve Ticaret Limited Şirketi, and continues its operations today with the same care and dedication.

Located in Denizli, our 2,000 m² production facility on İzmir Road houses the creation of our Efe and Pamukkale branded products — including cologne, rose water, room perfume, nail polish remover, petroleum jelly, aftershave cologne, and wet wipes. Each product is crafted with the mastery and experience gained over decades, reaching customers across Turkey.

Today, Efe Kozmetik proudly exports to five countries, continuing to represent Turkish quality abroad. Every stage of production, from manufacturing to the shelves, is carefully monitored — because quality has always been, and will always remain, our top priority.

With more than half a century of experience, we know that what makes a brand truly lasting is not only its products but also the values behind them.
For us, those values are quality and trust.

Efe Kozmetik – The half-century story of freshness, care, and quality.